Amazingly, spring is here. I’ve been working on several New Year blogs (!) that I just have not gotten finished yet (need to add them to my New Year’s Resolution list…! HA!). Anyway – the year started with such a bang for us – Big Expo West show in March (takes a ton of prep!), and several other special events right on top of it – then all the other “to do’s” kept getting in the way – SOOO – there it is.
Now it’s May – so I thought I’d toss out a quick, little Happy “Spring Cleaning” Blog and make mention of our first ever Mom-a-Palooza EVERYTHING’s ON SALE sale – in honor of Mother’s Day (you did get your mom something for Mother’s Day, right?!?). Well if by chance you missed all the emails, Facebook postings, tweeting’s and such about our big sale – Not to worry! It is going on through the month of May – so you have time to get in on it (and if you missed Mom’s Day – you can atone by buying her lots of DeVita – on sale!)
So – what should you buy? Many people ask me what our “Top 10″ Best Selling DeVita Natural Skin Care products are. Well, for Spring of 2014 the list looks like this:
9) Hyaluronic SeruGel 65% Serum (my personal fav!)
10) Optimal Rejuvenation
And every one of those fabulous products is on sale now for 20% Off - that makes for a great opportunity to “Spring Clean” your cabinets and read those labels. Make sure you don’t have any products containing parabens, phenoxyethanol or other toxic ingredients. Sometimes it’s hard to toss out products that you now know are harmful to you because of the cost involved. But just think of it as an investment in your health - the health of your largest organ – your skin! And since we are running our big sale, replacing any toxic filled products with clean and natural DeVita products will be more affordable, and certainly more HEALTHY! So a win-win – right?? YES!
And just maybe “cleaning out the cabinets and tossing products with toxic chemicals” was one of your New Years Resolutions for 2014. If so, we are happy to help you cross one off of your list! Happy New Year, Happy Spring Cleaning and Happy Skin!
Our fearless leader, Cherylanne DeVita, had fun reviewing all the great surveys you all sent in. She was excited to draw the winners names! You can see the beautiful Grand Prize Basket that our lucky survey participant, Keely, received (see photo).
We appreciate you sharing your DeVita experience with us and your comments:
Keely said: “I love your products and I am so happy to have found a cruelty free, vegan brand I love!”
We also wish to congratulate our other 3 winners:
Michelle: Winner of our DeVita Spa Robe -
Michelle said: “Absolutely love the purity of ingredients!”
Bren: WInner of our Prime Corrective -
Bren said: “I am so glad I discovered Evening Rich. The moisturizer cleared up my skin and helped my skin retain much needed moisture. The best part of this product is that it is completely vegan. Thank you!”
Cynthia: Winner of our Prime Corrective -
Cynthia said that our Aloe Vera Moisture Cleanser “is the perfect cleanser for me – it’s mild on my skin and I don’t break out into any rash”.
Thanks again to all who participated! We are looking forward to doing this again soon, so if you did not win this time, there is always next time when we say… please take our survey!
Anyone else struggling with how fast time is flying by? How did it go from “Happy Earth Day” to “Happy Black Friday/Cyber Monday Day”?!? Seriously? So okay, the holidays are upon us, whether we’re ready for them or not!
So way back in April (!), we had our Earth Day Tree People event. We were able to plant two groves of trees (each grove has five trees). I’ve attached some photographs showing you our certificate honoring your support, and the plantings and such. We were very excited to be a part of the Earth Day event, and hope to do it again next year with even greater results. Mark your calendars for Earth Day 2014 and come help us plant even more trees!
Now back to Black Friday and Cyber Monday – I always struggle with these new “special” days, but they have become a fixture now. It’s great for sales and fun events, but it sometimes feels like they take the simple joys out of the holidays. But they do bring their own energy and excitement! So we have embraced them, along with everyone else, and to that end, we are once again having another DeVita Black Friday – Cyber Monday Extravaganza! We will be offering 30% off our entire website starting Black Friday and going through Cyber Monday! Make sure to stop in to enjoy DeVita’s deepest discounts of the year!
Okay, now back to musing at the swiftly passing year! 2013 has been an especially busy one for DeVita. If you have been staying connected with us on Facebook, Twitter and getting our e-newsletters (hope you have been!), then you know that we are preparing to launch our brand-new baby line – Oh My DeVita Baby. We have been having so much fun giving birth to our cute little babies! They truly are a delight! We had so many of our DeVita fans ask us about doing a baby line, so we finally did it. Now you and your baby & kids can enjoy safe, vegan, paraben free skincare! Creating this new line has been quite involved. We have had to create all new formulas, packaging, websites, Facebook page etc. etc. Hopefully you can find some time to visit our Oh My DeVita Baby Facebook page and give us a LIKE and share with your friends, Tweet etc – and watch for the website to go live. We are expecting a January 2014 delivery. I think right now we are experiencing some Braxton Hicks contractions!
So as another roller coaster year rushes past, I think we all wish that we had somehow “felt” it more – relished it more. Paid more attention. Been more present. Today, being the 50th anniversary of JFK’s assassination, it seems even more important. The paying more attention part. Being more engaged. Because it really is so fleeting, this life that we all are blessed with. Such a brief time, and never knowing when our last curtain call will be. We really are just on loan to one another. So as we get ready to rush into yet another holiday season, and finish off another year, I wish for you (and me too!) more paying attention, more being present (less shopping for presents!), and more appreciation for the loved ones in your life and the simple pleasures of simply being.
Deep breath in, deep breath out – let the holiday madness begin!
Happy Earth Day! April 22, 2013 – can’t believe it is APRIL – anyone else suffering from whiplash due to how fast this year is going by?!? The phrase “catching up” is taking on a mystical quality – some never achieved, lofty goal that is always dreamed of… that carrot out in front we keep chasing! In my mind I’ve blogged every month since New Years day… well I started to anyway. sigh. But today I carved out some time on the side, away from the too busy days at work, so I can sit quietly and FINALLY get one finished. Saved it for the very worthy cause of EARTH DAY! Fitting, I think. Lots of wonderful things have been happening for us at DeVita in 2013. Hopefully your 2013 has been positive as well, and hopefully you have been following us on Face Book (LIKE us cuz we LIKE you!), Twitter and receiving our e-newsletters (http://www.devitaskincare.com/list/). If you have, then you know all about our exciting involvement in the first-ever total Vegan/Veg fashion show for New York Fashion week this past February. Vaute Couture, a vegan Fashion House, selected our absolute minerals color cosmetics to be the color line worn by all their runway models. CNN and more covered this show, and it’s importance in the vegan movement – quite an honor to help and support this great cause. We also had a very successful showing at the recent Health and Wellness Expo West in California. The interest and excitement in DeVita was incredible! Plus we have been busy with many other fun and exciting new products and projects as well – so for us the question has 2013 been Lucky “13″ or Unlucky “13″ – well we have to vote LUCKY 13! We are so grateful! :o)
Of course there have been some very “unlucky” things happening out side our immediate world, especially recently (Blessings to Boston – too horrible to believe). Evil abounds no matter the year, and it is how we face the next day that truly defines us all. Thankfully, our next day is EARTH DAY 2013. We are choosing to focus on a positive action – TREE PLANTING! We are very excited to work with TreePeople (visit http://www.treepeople.org to learn more) this Earth Day, and with your help, plant a nice big DeVita Grove in honor of our planet and our loyal customers! For over 40 years, TreePeople’s tree planting mission has been to inspire, engage and support people to take personal responsibility for the urban environment, making it safe, healthy, fun and sustainable and to share the process as a model for the world.
So we are asking everyone to shop with us on line for Earth Day tomorrow (4/22/13). We will count our sales for the day, and buy as many trees as we can based on our on linesales activity for Earth Day 2013. TreePeople will send us a certificate noting how many trees they planted in the name of our Loyal DeVita Supporters and we will share that with you. So how big can we make our DeVita Grove? Shop with us tomorrow, big or small, from Midnight to Midnight – it all counts toward our goal to plant, plant, plant!!! We give thanks to you all, and to our beautiful planet – here’s to giving her more trees on Earth Day!!!
SO another year is coming to a close… and as it does, we all start to experience that Holiday rush, a kind of #Holi-DAZE, as I like to call it. That state of being bewildered, overwhelmed and over booked, which creates that “deer in the headlights” feeling that slowly comes over you as the minutes count down to the Big DAY(s)! That worry about not getting “it” all done builds, until you feel like you are in a DAZE – a Holi-DAZE! Of course, some of the Holi-DAZE can be attributed to the near diabetic comma that occurs from all the increased sugar and carb consumption (!) – OMG! But overall, I think it comes from our self-imposed, insurmountable “TO DO” list that we all have – I know mine is out of control – as usual! Why do we (I) do this?!? Must like it, I guess!
Well, here at DeVita we are all suffering, to various degrees, from Holi-DAZE. So, I thought I would try to pause for a moment and reflect on all that the year has brought to us as a company, and a country. Perhaps in reflecting, I will help to clear away some of my Holi-DAZE, and maybe some of yours, too (or not!).
2012 brought us some tragic losses, like Whitney Houston (what a voice!), Michael Clarke Duncan (what a voice!), Larry Hagman (I Dream of JR!), Ambassador Chris Stevens (what a waste!), Hurricane Sandy (omg!) and the Connecticut tragedy (no words). But it also brought us terrific wins, like our Fierce Five women’s gymnast team taking home the Gold in the London games, American Idol Phillip Phillips (love his song Home!), and DeVita being named on the Inc. 500/5000 Fastest Growing Companies list, plus being certified as a Woman Owned business (YAY!), and naming our first ever Face Book Fan Winner – Kristin Kozlowski (she won a $170. Evening Essential gift set!) – you gotta LIKE that! 2012 also brought us the California GMO initiative (we almost won – NO GMO’s!), William and Kate expecting, Gangnam Style, with it’s crazy win on YouTube hits (not deserved at all, in my humble opinion, as he also sings about how he hates all Americans and wants to kill us all! Well, thanks so much, Psy!). What else – #Iphone5 and #IPad3 came out and … (wait for it…) DeVita’s mythical BB Cream – Moisture TINTS spf 15 made it’s debut just the other day (gasp!). Well, now I’m certain the Mayan prediction of the end of the world #12.21.12 must be true! HA! Let’s see if we make it through tomorrow (I’m pretty sure we are stuck here!).
Seriously though, don’t let your Holi-DAZE blind you to what is really important this time of year. Try to stand back and take at least one deep breath and give thanks for the ones you love and all that is good in your life. Sometimes, the best gift we can give ourselves is the appreciation of the here and now. Do yourself a favor and turn off the news, and precious electronics for a little while, and try just connecting with the here and now –– We here at DeVita give thanks for all of you right now! Merry and Happy Everything to All and to All a good night! See ya next year (unless those clever Mayans were right)!!!
Well, suffice it to say, things have certainly evolved since the first Thanksgiving
celebration back in 1622. The pilgrims were giving thanks for surviving their
second winter in America. That first winter of 1621 was tough – 46 out of 104
pilgrims died. SO – they were indeed truly thankful that they had survived! They
enjoyed a bountiful harvest, thanks to their new best friend, Squanto (the Indian
who taught them how to survive in the new land) and they were thankful to just
be alive. Nowadays, we are thankful for stretchy pants that allow us to eat
ridiculous amounts of food all day long, back-to-back football games and Black
Friday! Yes, we are very, very spoiled; even the poorest among us has it easier
than those pilgrims who first settled America’s rich, savage land.
Now it took us a while to nail down the fourth Thursday in November as the
official Thanksgiving Day. But with the help of the Retailers Association (oh yes
– even back then commerce had a hand in the evolution of this day! Black
Friday and Cyber Monday may be new terms, but holiday shopping mania has
been around for ages!), and several presidents – George Washington, Abe
Lincoln, and finally Franklin Roosevelt – we now have the Happy Thanksgiving
day we all know and love.
So as you adjust the waistband on your jeggings to better accommodate that
second helping of pecan pie (giving thanks for the invention of elastic and
spandex!), remember to be thankful for all the good things in your life, big and
small. And perhaps you take time to commit a random act of kindness and
giving – you know – the ones you always think about doing, but don’t get around
to as often as you should (anonymous plate of cookies left at the Fire Station,
visit to a rest home, gift card for a Thanksgiving meal to someone in need…).
These are not big things, but they give you a sense of bonding with your fellow
humans, and this is perhaps our greatest gift to be thankful for – our ability to
care about one another. After all, if it was not for Squanto taking time to care
about the first pilgrims, we may never have made it. Now in reflection, he may
have wished he had not cared so well for us, all things considered (!), but the
fact remains that he did care for his fellow human beings and saved them/us.
So the first big THANK YOU occurred back in 1621 – and it continues today –
DeVita sends a big loving and caring THANK YOU out to all our loving and
caring supporters. We could not have survived without you, and we have
flourished because of you. So simply and sincerely – THANK YOU!!!!!
DeVita Natural Skin Care Ranks No. 2077 on the 2012 Inc. 500|5000
with Three-Year Sales Growth of 127%
NEW YORK, August 24, 2012 — Inc. magazine has ranked DeVita Natural Skin Care on its sixth annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. DeVita Natural Skin Care joins Yelp, yogurt maker Chobani, Giftcards.com, KIND and famed hatmaker Tilly’s, among other prominent brands featured on this year’s list.
“We are honored to be recognized by the Inc. 5000 list this year. It’s a true testament to our desire to stand apart from other brands on the market with high quality and all-natural ingredients,” says Cherylanne DeVita, Ph.D., President and CEO of DeVita Natural Skin Care. “Our passion for skincare that caters to all skin types, including sensitive skin, shows and continues to be the reason why we are the fastest growing all-natural, 100% paraben free, PETA Certified, vegan cosmeceutical skin care line in the country.”
In a stagnant economic environment, median growth rate of 2012 Inc. 500|5000 companies remains an impressive 97 percent. The companies on this year’s list report having created over 400,000 jobs in the past three years, and aggregate revenue among the honorees reached $299 billion.
Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/5000.
“Now, more than ever, we depend on Inc. 500/5000 companies to spur innovation, provide jobs, and drive the economy forward. Growth companies, not large corporations, are where the action is,” says Inc. Editor Eric Schurenberg.
DeVita Natural Skin Care and Color Cosmetics is wholly owned and operated by Cherylanne DeVita, Ph.D., President/CEO, and is a certified woman-owned business by the Women’s Business Enterprise National Council (WBENC). DeVita International Inc. offers over 100 different DeVita Natural Skin Care products, absolute minerals™, a complete line of revolutionary aloe-infused mineral color cosmetics, and DeVita Rx, a professional line of skin care products sold exclusively through licensed professionals. DeVita Natural Skin Care and Color Cosmetics are available in exclusive medical spas, physician’s offices, natural retail stores throughout the United States and Canada and in many different countries. They also are available online at www.absoluteminerals.com, www.devitaskincare.com and www.devita.net.
More about Inc. and the Inc. 500|5000
The 2012 Inc. 500|5000 is ranked according to percentage revenue growth when comparing 2008 to 2011. To qualify, companies must have been founded and generating revenue by March 31, 2008. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2011. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2008 is $100,000; the minimum for 2011 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/500.
Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Total monthly audience reach for the brand has grown significantly from 2,000,000 in 2010 to over 6,000,000 today. For more information, visit www.inc.com.
About the Inc. 500|5000 Conference
Each year, Inc. and Inc.com celebrate the remarkable achievements of today’s entrepreneurial superstars—the privately held small businesses that drive our economy. The Inc. 500|5000 Conference & Awards Ceremony brings together members of the Inc. community, both a new class of Inc. 500|5000 honorees and the list’s alumni, for three days of powerful networking, inspired learning, and momentous celebration. Please join us October 3–5, 2011, at the JW Marriott Desert Ridge Resort & Spa in Phoenix, Arizona. For more information about the 2012 Inc. 500|5000 Conference & Awards Ceremony and to register, visit www.inc500conference.com or call 866-901-3205.
114 today in Arizona – that’s HOT – and we have continued hot, with widely scattered HOT expected till October! In fact, it’s too hot to write much! So I figured what better way to embrace all this HOT, but to celebrate one of our HOTTEST DeVita Diva fans – Gretchen Menn!!!
We love our honey-vegan, rock star guitarist Gretchen, and she loves us right back! She has graciously shared her talented self with us, and we are sharing her with you!!! She is featured on our Home Page modeling a very HOT avant-garde red “jacket”, photographed by Larry DiMarzio. It looks like real leather…. But, have no fear little animals, it’s not! It’s totally vegan and comes from a company called Mother of London. Gretchen also has a great video featuring her Oleo Strut – check it out – http://devitastyle.com/home/ – Impressed? We were! You can see more of her talented self at www.gretchenmenn.com. That beautiful face is protected by our DeVita skin care products, and she has also been getting to know and love our new absolute minerals color cosmetics line too – Gretchen recently told us – “As a vegan who is also a performer, it can be very challenging to find makeup that works for my ethics as well as for the stage and camera. DeVita has been my favorite skincare for years, and I’m overjoyed now to be able to get DeVita cosmetics, too!”
We have been hearing a lot of great compliments on our absolute minerals color cosmetics line (thank you!). People are really responding to the high level of luxury, elegance and performance found in our natural color line. It really is the natural version answer to the high-end department store brand of cosmetics. All the prestige, none of the pollutants! We really have made it possible to safely enjoy cosmetics again – you truly do not have to poison yourself to be pretty! And when you need to do some discreet “repair work” after a fine dining experience, you don’t have to be embarrassed by what you pull out of your handbag, because DeVita has proven that natural beauty does not have to come in a burlap bag, or cheap plastic tube! So whether you are on the stage, like our Gretchen, or just having a nice dinner out with that special someone – Remember: Natural girls can still have style and grace, even while protecting their face!
So stay cool and classy for what is left of this hot rockin’ summer!