No Animal Testing, Period.
The DeVita Rule – We also encourage ingredient suppliers to stop animal testing. We will not purchase any ingredient that they have tested or re-tested on animals for cosmetic purposes since at least 31st December 1990.
This Purchasing Rule meets and exceeds the Humane Cosmetics Standard (Corporate Standard of Compassion in the US) operated by leading animal groups including The Humane Society of the United States (HSUS), Doris Day Animal League (DDAL), and People for the Ethical Treatment of Animals (PETA).
The rule is not the same as the ‘fixed cut off date’ operated by a number of personal care companies. In our view, a conventional ‘fixed cut off date’ does little to persuade suppliers to stop animal testing. This is because ‘fixed date’ companies are concerned with the date an ingredient was first released and not necessarily with the last animal testing date. As a result, those companies may not monitor their suppliers testing practices. In effect, this means that ‘fixed date’ companies may purchase ingredients recently retested by their own suppliers. This would not happen under The DeVita Rule. However, no policy works without effective monitoring of ingredients and suppliers.
Enforcing Our Purchasing Rule – DeVita Natural Skin Care sends out supplier ingredient declarations every year. Our suppliers must certify that the ingredients they sell to us comply with our purchasing rule.
If, despite follow-up, a supplier fails to complete the declaration or reports conducting an animal test after 31st December 1990, we stop buying the ingredient from them and look for an alternative source that meets our purchasing rule. If no source can be found, and we cannot reformulate the product, we will stop making it.