In the Press
DeVita Natural Skin Care and Color Cosmetics Earns Certification by the Women’s Business Enterprise National Council
March 21, 2012 12:22 PM Eastern Daylight Time
PHOENIX–(BUSINESS WIRE)–DeVita Natural Skin Care and Color Cosmetics is now a certified woman-owned business by the Women’s Business Enterprise National Council (WBENC). WBENC is the largest third-party certifier of businesses owned, controlled and operated by women in the United States. The national non-profit partners with 14 Regional Partner Organizations to provide its world class standard of certification to women-owned businesses throughout the country. Its programs and policies are designed to expand opportunities and eliminate barriers in the marketplace for women business owners. WBENC works with corporate representatives to encourage the use and expansion of supplier/vendor diversity programs.
“DeVita Natural Skin Care and Color Cosmetics is extremely proud of its inclusion into the nation’s leading advocate group for women-owned businesses,” says CEO Cherylanne DeVita, Ph.D. “We are honored to be counted among this prestigious group of women professionals that work to foster diversity in the world of commerce.”
About DeVita Natural Skin Care and Color Cosmetics
DeVita Natural Skin Care and Color Cosmetics, formerly known as DeVita Natural Skin Care Systems, is a global manufacturing firm headquartered in Phoenix, Ariz. The company offers over 100 different DeVita Natural Skin Care products, Absolute Minerals™, a complete line of revolutionary aloe-infused mineral make-up, and DeVita Rx, a professional line of skin care products sold exclusively through licensed professionals. DeVita Natural Skin Care and Color Cosmetics are available in exclusive medical spas, physician’s offices, natural retail stores throughout the United States and Canada and in over 10 different countries. They also are available online atwww.absoluteminerals.com, www.devitaskincare.com and www.devitastyle.com.
Source: Businesswire.com
fresh faced… Get glowing with complexion-clearing AHAs
Fruits and other naturally sweet treats are brimming with alpha hydroxy acids (AHAs), powerful exfoliators proven to smooth skin texture. Sweeping dead cells from skin’s surface for a more vibrant complexion, AHAs also help rejuvenate your appearance by boosting production of skin-firming collagen. Here, our pick of AHA products.
1. DeVita High Performance Glycolic Acid Blend ($32.95/1.7 oz.; devita.net) reaps AHAs from sugarcane, apples, and molasses.
AHA Smarts
Widely used in chemical peels offered in doctors’ offices, AHAs are available in over-the-counter products at concentrations of 10 percent or less and pHs of 3 or greater to curtail such side effects as itchiness and irritation. “Since AHAs can thin the outermost layer of skin and make it more sensitive to ultraviolet light, you need to augment your skin care with a sunscreen that provides both UVA and UVB coverage,” says Washington-based dermatologist Lily Talakoub, MD. Also, limit yourself to just one AHA-based item (to avoid the redness and peeling that can accompany overuse of AHAs); for optimal effectiveness, opt for a product that absorbs into skin, such as a serum or mask, rather than a cleanser.
eco-beauty by Elizabeth Barker | Vegetarian Times

