In the Press
DeVita Natural Skin Care Announces a Partnership with Vegan Fashion House Vaute Couture for a NYC Fashion Week Presentation.
The all-natural skin care and mineral cosmetics brand joins fashion designer Leanne Mai-ly Hilgart and a team of make-up and hairstylists to create a completely vegan/vegetarian show
Phoenix, AZ, January 2013 – DeVita Natural Skin Care, an all-natural, 100% paraben free and vegan skin care line, is partnering with the independent and vegan fashion house Vaute Couture by Leanne Mai-ly Hilgart for a Fall 2013 Fashion Week presentation on Wednesday, February 6, 11:30am at Eyebeam Studios. The Sailor Moon inspired show will be the first entirely vegan/vegetarian fashion presentation—from the clothing to the hair and makeup.
DeVita will provide the makeup team led by Rebecca Casciano, celebrity makeup artist and green beauty expert, as well as all of the makeup for the show from their absolute mineralsTM line of mineral cosmetics. The color cosmetics line, which is all-natural and cruelty-free, is designed to enhance women’s natural features as well as the health and beauty of the skin without exposure to harsh and toxic chemicals. A hair team from Salon Champu, a Manhattan-based vegan hair salon that uses vegan hair products, will style the models’ hair for the presentation.
“We are thrilled to not only be involved with fashion week for the first time, but to get to share this experience with such talented people who share our values and desire for natural, pure and vegan/veg ingredients and materials,” explains Cherlyanne DeVita, Ph.D., President and CEO of DeVita Natural Skin Care. “We look forward to showing people that being vegan/veg can be fashionable and also wearable, from the everyday look to the runway and everywhere in between.”
Vaute Couture was launched in the fall of 2008 by Leanne Mai-ly Hilgart, as she was on a mission to create a winter dress coat that was 100% vegan while still warm enough for winter. The line has since grown to include a range of cruelty-free fashion including coats, dresses, overalls, t-shirts and jewelry. In March 2012 Leanne launched a flagship store in the Williamsburg section of Brooklyn, NY. All of the clothing and accessories by Vaute Couture is made with vegan materials, recycled and recyclable fabrics and created in New York City’s fashion district.
Beauty press interested in attending the Vaute Couture presentation on February 6 or coordinating an interview with DeVita head makeup artist Rebecca Casciano about the inspiration of the look, please contact Leesa Raab, Leesa@adinfinitumny.com, (212) 693-2150 x314 or Lauren Verini, Lauren@adinfinitumny.com, x311. For more information about DeVita Natural Skin Care please visit www.devitaskincare.com.
About DeVita Natural Skin Care
DeVita Natural Skin Care is the fastest growing all-natural, 100% paraben free, PETA Certified, vegan cosmeceutical skin care line in the country. Cherylanne DeVita, Ph.D., the president and CEO of DeVita Natural Skin Care, started the company in 2000 out of her desire for affordable, natural and effective skin care products that she could use on her own sensitive skin. Today, DeVita Natural Skin Care has over 100 different DeVita Natural Skin Care products, absolute minerals™, a complete line of revolutionary aloe-infused mineral make-up, and DeVita Rx, a professional line of skin care products sold exclusively through licensed professionals. DeVita Natural Skin Care and Color Cosmetics are available online and in natural foods stores throughout United States, Canada and in over 10 different countries. For more information, please visit www.devitaskincare.com and www.devitastyle.com.
In addition to her role as President and CEO of DeVita Natural Skin Care, Cherylanne also currently serves on the Executive Board of Alice Cooper’s Solid Rock Foundation, a nonprofit organization dedicated to enriching the lives of teens through performing arts.
“Inc. Magazine” Names DeVita Natural Skin Care As Fast Growing
Written by Vegetarian Star on October 3rd, 2012 in Business, Cosmetics And Beauty Products.
An eco-friendly, vegan cosmetics and skin care company has been named one of the fastest-growing by Inc. Magazine.
DeVita Natural Skin Care has been placed on the magazine’s sixth annual Inc. 500|5000, an exclusive ranking of the nation’s fastest-growing private companies alongside well-known businesses such as Yelp and Giftcards.com.
“We are honored to be recognized by the Inc. 5000 list this year. It’s a true testament to our desire to stand apart from other brands on the market with high quality and all-natural ingredients,” said Cherylanne DeVita, Ph.D., President and CEO of DeVita Natural Skin Care.
“Our passion for skincare that caters to all skin types, including sensitive skin, shows and continues to be the reason why we are the fastest growing all-natural, 100% paraben free, PETA Certified, vegan cosmeceutical skin care line in the country,” she added.
DeVita’s products have been featured in respected eco-friendly publications such as Vegetarian Times.
DeVita uses many natural ingredients in its formulas, such as aloe, cocoa butter, coconut, avocado and carrot seed oil. In addition to leaving out parabens in its products, DeVita shies away from synthetic fragrances, chemical preservatives and other known skin and health irritants found in traditional cosmetics.
In addition to being PETA certified, DeVita has obtained several other certifications for its non-animal testing policies for its products and policies for animal tested ingredients, including the Coalition for Consumer Information on Cosmetics Leaping Bunny Symbol.
For more information and to view products, visit Devitaskincare.com.
DeVita Natural Skin Care Introduces 100% Vegan and Paraben Free, Face Primer and Corrector, DeVita Prime CorrectiveTM
Natural Skin Care Company Launches Face Primer and Corrector, DeVita Prime CorrectiveTM
Phoenix, AZ (PRWEB) September 26, 2012
DeVita Natural Skin Care is excited to introduce DeVita Prime CorrectiveTM to its line of 100% paraben free, PETA Certified, vegan-vegetarian mineral cosmetics color line – absolute minerals™. A clear, light and non-greasy matte gel, DeVita Prime Corrective sits on top of the skin to create a perfect pallet for make-up application, while enhancing skins luminosity, balancing uneven skin tone and helping to minimize the appearance of wrinkles and pores. By incorporating DeVita’s exclusive technologically advanced violet Diamond Core Powder Complex, DeVita’s Prime Corrective refracts light and creates a luminous, balanced effect, unlike other correctors on the market that absorb light and use colored opaque pigments that leave a dull, mask-like appearance. In addition, the primer/corrector effectively helps foundation to glide onto skin smoothly and stay looking fresh all day long without smudging or wearing off.
“DeVita Prime Corrective is ideal for busy women on the go who need their makeup to last all day long, but who don’t want to compromise on the ingredients that are in their cosmetic products”, explains Cherylanne DeVita, Ph.D., President and CEO of DeVita Natural Skin Care. “Prime Corrective is an easy step to add to your beauty routine in the morning that will help give you a flawless even-toned complexion all day long. It even offers a barrier to help makeup from settling into wrinkle creases.”
DeVita’s Prime Corrective formulation truly harnesses the best of nature and safe science using a soothing coconut vegetal blend base, enriched with vitamin E, lavender extract and milk thistle, combined with exclusive DCP complex and large molecule silicones that sit safely on top of the skin providing incredible slip and emollient properties. DeVita Prime Corrective is available for $27.95 at http://www.devitaskincare.com/store/ or at your local natural health food store.
Media interested in a sample of DeVita Prime CorrectiveTM or to coordinate an interview with Cherylanne DeVita, please contact Lauren Verini at lauren(at)adinfinitumny(dot)com or (212) 693-2150 x311. For more information please visit http://www.devitaskincare.com.
About DeVita Natural Skin Care
DeVita Natural Skin Care is the fastest growing all-natural, 100% paraben free, PETA Certified, vegan cosmeceutical skin care line in the country. Cherylanne DeVita, Ph.D., the president and CEO of DeVita Natural Skin Care, started the company in 2000 out of her desire for affordable, natural and effective skin care products that she could use on her own sensitive skin. Today, DeVita Natural Skin Care has over 100 different DeVita Natural Skin Care products, absolute minerals™, a complete line of revolutionary aloe-infused mineral make-up, and DeVita Rx, a professional line of skin care products sold exclusively through licensed professionals. DeVita Natural Skin Care and Color Cosmetics are available online and in natural foods stores throughout United States, Canada and in over 10 different countries. For more information, please visit http://www.devitaskincare.com andhttp://www.devitastyle.com.
In addition to her role as President and CEO of DeVita Natural Skin Care, Cherylanne also currently serves on the Executive Board of Alice Cooper’s Solid Rock Foundation, a nonprofit organization dedicated to enriching the lives of teens through performing arts.
http://www.prweb.com/releases/2012/9/prweb9939109.htm
Phoenix Skin Care Line Ranks Among Fastest-Growing Companies
For all-natural skin care products provided by one of America’s fastest growing private companies, look no further than your own local retailers.
DeVita Natural Skin Care, a Phoenix-based cosmeceutical line, placed among prominent independent companies like Yelp, Chobani Yogurt and KIND Healthy Snacks on the 2012 list by Inc. Magazine, the Inc. 500/5000.
The skin care line ranked at number 2077 on this list of independent entrepreneurs after experiencing a three-year sales growth of 127 percent.
Available at Healthy Habit Health Foods and other retailers throughout the Valley, the certified woman-owned business offers high-quality products that are PETA certified, vegan and 100 percent paraben-free.
Cherylanne DeVita, Ph.D., DeVita’s president and CEO, said she started the business after repeatedly finding herself disappointed by the ingredients used in other skin care products.
“The products I was purchasing were expensive, and I felt as though the American woman was being taken advantage of by the skin care system,” she said. “So I decided to come up with a natural line without any toxic preservatives in it.”
DeVita’s products use organic aloe vera bases rather than the typical water bases, she explained, and all of the aloe vera comes from Arizona desert plants.
Using this type of base allows the products to absorb into the skin faster and deeper.
The natural ingredients in this skin care line allow customers to experience rapid moisturizing effects, the diminishing of fine lines and wrinkles, and the reduction of blemishes, DeVita added.
She said the success of her company came from careful timing, and also by developing a product she knew women wanted and demanded.
“There’s really a need out there for women to find effective, safe beauty products,” DeVita said. “Also, we like our beauty products beautiful and elegant, so it was the perfect time for a line to come along that uses natural ingredients, that is safe, and that is beautiful.”
Companies on the 2012 Inc. 500/5000 list report creating over 400,000 jobs in three years, and the aggregate revenue among these businesses hit $299 billion, according to a press release.
DeVita said that when she found out her company made the list, she was stunned.
“When you start a company, you’re so busy working that you don’t take time to stop and look back at what you’ve accomplished,” she said. “We are very honored to be among a group of great start-up companies that have become household names in America.”
Featured photo: DeVita products at Healthy Habit Health Foods.
Something New Under the Sun | natural beauty | betternutrition The Shopping Magazine for Natural Living | August 2012
“DeVita Solar Body Block SPF #30+ is an all-over moisturizer and a natural sunscreen in one. You get broad-spectrum UVA/UVB sun protection and skin-defending vitamins to help prevent signs of premature aging—plus the fast-absorbing, non-greasy formula leaves skin with a satin sheen. Titanium dioxide- and paraben-free, and ideal for sensitive skin.”
flower power…| eco-beauty | vegetarian times July/August 2012
Rose’s sublime scent isn’t the blossom’s only benefit. Each petal contains antioxidant-rich oils that may help ease inflammation and protect against age-related damage to the skin, says Houston-based dermatologist Jennifer Peterson, MD.
… After cleansing, spritz skin with DeVita Moroccan Rose Facial Toner to lift away lingering makeup and grime. $22.95/
5 oz.; devitaskincare.com
DeVita Natural Skin Care and Color Cosmetics Earns Certification by the Women’s Business Enterprise National Council
March 21, 2012 12:22 PM Eastern Daylight Time
PHOENIX–(BUSINESS WIRE)–DeVita Natural Skin Care and Color Cosmetics is now a certified woman-owned business by the Women’s Business Enterprise National Council (WBENC). WBENC is the largest third-party certifier of businesses owned, controlled and operated by women in the United States. The national non-profit partners with 14 Regional Partner Organizations to provide its world class standard of certification to women-owned businesses throughout the country. Its programs and policies are designed to expand opportunities and eliminate barriers in the marketplace for women business owners. WBENC works with corporate representatives to encourage the use and expansion of supplier/vendor diversity programs.
“DeVita Natural Skin Care and Color Cosmetics is extremely proud of its inclusion into the nation’s leading advocate group for women-owned businesses,” says CEO Cherylanne DeVita, Ph.D. “We are honored to be counted among this prestigious group of women professionals that work to foster diversity in the world of commerce.”
About DeVita Natural Skin Care and Color Cosmetics
DeVita Natural Skin Care and Color Cosmetics, formerly known as DeVita Natural Skin Care Systems, is a global manufacturing firm headquartered in Phoenix, Ariz. The company offers over 100 different DeVita Natural Skin Care products, Absolute Minerals™, a complete line of revolutionary aloe-infused mineral make-up, and DeVita Rx, a professional line of skin care products sold exclusively through licensed professionals. DeVita Natural Skin Care and Color Cosmetics are available in exclusive medical spas, physician’s offices, natural retail stores throughout the United States and Canada and in over 10 different countries. They also are available online atwww.absoluteminerals.com, www.devitaskincare.com and www.devitastyle.com.
Source: Businesswire.com
fresh faced… Get glowing with complexion-clearing AHAs
Fruits and other naturally sweet treats are brimming with alpha hydroxy acids (AHAs), powerful exfoliators proven to smooth skin texture. Sweeping dead cells from skin’s surface for a more vibrant complexion, AHAs also help rejuvenate your appearance by boosting production of skin-firming collagen. Here, our pick of AHA products.
1. DeVita High Performance Glycolic Acid Blend ($32.95/1.7 oz.; devita.net) reaps AHAs from sugarcane, apples, and molasses.
AHA Smarts
Widely used in chemical peels offered in doctors’ offices, AHAs are available in over-the-counter products at concentrations of 10 percent or less and pHs of 3 or greater to curtail such side effects as itchiness and irritation. “Since AHAs can thin the outermost layer of skin and make it more sensitive to ultraviolet light, you need to augment your skin care with a sunscreen that provides both UVA and UVB coverage,” says Washington-based dermatologist Lily Talakoub, MD. Also, limit yourself to just one AHA-based item (to avoid the redness and peeling that can accompany overuse of AHAs); for optimal effectiveness, opt for a product that absorbs into skin, such as a serum or mask, rather than a cleanser.
eco-beauty by Elizabeth Barker | Vegetarian Times