Donald Watson (1910–2005) first coined the phrase “vegan” in 1944. Using the first three and last two letters of vegetarian, it was, as Watson put it, “the beginning and end of vegetarian.” Vegans are defined as “a vegetarian who eats no butter, eggs, cheese or milk”. Products are considered “vegan” only if they are free of animal involvement. There is disagreement among groups about the extent to which all animal products, particularly products from insects, must be avoided. DeVita’s skin care line is 100% Vegan and contain no animal based ingredients in any of our formulations. We have two products in our color line (absolute LIPS lipsticks and absolute LENGTHS mascara) that contain small amounts of necessary beeswax, which was more preferable to use than synthetic beeswax. We chose to classify these products as “vegetarian”, however, DeVita still remains 100% animal free.
Choose Cruelty Free- The heart shaped big ears and cute bunny face “Cruelty Free” logo means that we are certified by PETA (People for the Ethical Treatment of Animals). It is a declaration and a guarantee to everyone that DeVita does not do any animal testing with any of our products (and neither do any of our suppliers)! We use volunteer human test subjects only.
Choose Cruelty Free- The passionate purple “Choose Cruelty Free” bunny means we are certified by the Australian version of PETA (People for the Ethical Treatment of Animals). It just let’s people know on the other side of the equator that DeVita does not do any animal testing (and neither do any of our suppliers)! We use volunteer human test subjects only.
Coalition for Consumer Information on Cosmetics- The Leaping Bunny logo and program means, again, that we do not do any animal testing on our products, do our ingredient suppliers. It is just a further commitment to the compassionate treatment of animals – we here at DeVita are all animal lovers; they are like our children – and so the Leaping Bunny logo just declares that again: NO ANIMAL TESTING, EVER! We use volunteer human test subjects only.
Natural Ingredient Resource Center- The NIRC seal means that DeVita has taken the “Truth in Labeling” Pledge, which means that we pledge to follow the NIRC Criteria for labeling natural ingredients and products (which means absolutely no synthetic fragrances, artificial colors or ingredients from petrochemicals, no parabens, no pesticides, etc..). The NIRC Guidelines mirror those established by the USDA for organic food.
Recycle- The circling arrow symbol means that we believe in Reduce, Reuse, Recycle – so we have tried to use recycled or recyclable items in as many areas as possible. Our 2010 new packaging effort features 100% recycled or recyclable paper boxes, glass bottles, and #2 recyclable certified non-leaching tubes.