Straight Talk

Clearing Today’s Cosmetic Confusion

UPDATE: As of November 2011, we removed the plant based vitamin A from our Solar Body Block. The misinformation on this subject has proved too great. We used only a small percentage in the formula, and as it was not critical to product performance, we decided to remove it, so that we can finally put to rest this subject. Thank you.

June 3, 2011

TO OUR VALUED DEVITA CUSTOMERS CONCERNED BY THE EWG 2010 SUNSCREEN GUIDE ARTICLE STATING THAT RETINYL PALMITATE (A FORM OF VITAMIN A) IN SUNSCREENS IS LINKED TO SKIN CANCER AND TUMOR GROWTH:

We have been getting an alarming number of anxious customers calling about our Solar Body Block 30 which has in the formulation less than 1% vegan sourced Retinol (vitamin A).  Please put your fears to rest and understand that our vitamin A is a plant based ingredient (vegan).  It is a special bio-engineered vitamin A sourced from synthesized Seaweed Carotenoids.

So in response to the EWG 2010 Sunscreen Guide article stating that retinyl palmitate (a form of vitamin A) in sunscreens is linked to skin cancer and tumor growth, we offer the following from the EWG themselves (Content below is copied directly from the “Notes” section at the bottom of the EWG 2010 Sunscreen Guide article – underlines and bolding added by DeVita for clarity):

“(2) Vitamin A in plant-based ingredients — Some plant-based ingredients contain compounds related to vitamin A, the vast majority of which are carotenes (in a large chemical class called carotenoids) that are converted to Vitamin A in the body. These ingredients include avocado oil, shea butter, carrot oil and other plant-based oils. Some product labels list these ingredients as a source of vitamin A. There is no evidence that these sources of vitamin A present concerns for accelerated development of tumors and lesions that have been demonstrated for retinyl palmitate. In plant oils, levels of these compounds are far lower than the levels of retinyl palmitate tested in the lab, and carotenoids have not been shown to be a concern whether ingested with plant foods (for example, in carrots or avocados) or when applied on the skin.”

While we respect the work the EWG is trying to do, we are also very aware of their limitations in the area of cosmetic chemistry, most pointedly in the complete lack of clarity and consideration for where/how an ingredient is sourced (which is VERY CRITICAL).  And while we do not believe the EWG intended to misinform, we do wish they would be more forth coming and try to better qualify their statements, rather than make blanket claims which are not fully substantiated.

As this study does not truly apply to us, since we use only plant based sources of vitamin A, we will not go into a detailed debate on where we disagree with the EWG’s findings, but it is important to note that the NTP study the EWG is referencing was not designed to study retinyl palmitate in the presence or absence of sunscreen formulations. Therefore, the EWG reached their conclusion based on preliminary, inconclusive data.

Please visit our website – where we will be discussing the cosmetic confusion and trying to shed some much needed light on that obviously murky subject!

Thank you for your continued support of DeVita Natural Skin Care!

All the Best in Natural Health and Beauty,

Cherylanne

Cherylanne DeVita, Ph.D., President/CEO

DeVita Natural Skin Care

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